The Year Was 1938 – May 18th

Zanuck’s strategy for 20th Century Fox

• Darryl F Zanuck expounds on the biz – some are saying that negative costs must come down to meet a lesser box office take, but he points out that quality films never are made with short budgets. And that is why they are spending more on their films than ever before. He agrees with exhibitors when they say that double billing is a mistake. Little pictures are a good training ground for up and coming actors. He would rather go with his solution – cast the younger players in big pictures (and cites the example of Tyrone Power in ‘Lloyd’s of London’). He intends to gamble on Alice Faye, Don Ameche, Richard Greene and Arlene Whelan. He goes on to give credit to their writers – touting originals, written in “the technique of pictures.” The future of films counts on writers.
• Twentieth Century Fox cut the vacation allotment for Tyrone Power down to 10 days this summer in order to ease his schedule once ‘Jesse James’ starts shooting.
• Scat singer, Johnnie Davis is the latest added to the cast of ‘Brother Rat,’ being made for WB. Eddie Albert who had the lead in the NY play takes the lead here too. The leading lady is yet to be selected, between Priscilla Lane and Olivia DeHavilland. Camera crews are now at work shooting exteriors in Virginia at VMI, the film’s setting. [The decision was for Priscilla Lane (or did Olivia say no?). Ronald Reagan and Jane Wyman were also added to the cast. Johnnie Davis appeared in four films in 1939, 2 features and 2 shorts].
• Carole Lombard is building a home for her mom in Brentwood.
• Edward Small rests at home under a doctor’s care. [The powerhouse independent producer had ‘The Duke of West Point’ for this year, and two for 1939, one of which was ‘The Man in the Iron Mask’].
• Leon Schlesinger is welcomed by an office party after a long hospital seige. [I can only imagine what that would have been like. Schelsinger was head of the animation unit at WB, so the likes of Tex Avery, Frank Tashlin, Chuck Jones, and voice talent Mel Blanc would have been on hand].
• Gene Autry starts work back at Republic today after nearly a half year absence.
• According to Ed Sullivan, “most wigs for the movies are made from human hair from the Balkan and Scandinavian countries.”

SOME SIDE NOTES

• Howard Hughes planning an around the world flight to promote the 1939 World’s Fair in New York City. He will bear invitations to the European nations.
• According to a reporter taking in the shooting of the latest Sonja Henie film at 20^th Century Fox, she had to be provided with special socks, costing $35 a pair. Even then she puts runs in them when strained by the leaps she does, running through five pairs a day. The makeup department in preparing her for the day, sprays a glue in her hair to keep her tresses from flying every which way.

ON THE MOVE

• Hal B Wallis, associate in charge of production at WB, in NY today for business & pleasure, to look over the current stage plays. [Given his position at the company his name is on linked to 47 film for 1939 – 16 credited (including The Old Maid, in which his wife, Louise Fazenda, played a maid), and 31 uncredited].
• Departing for London from NY on the Normandie – Danielle Darrieux with her husband Henri de Coin, writer-director (though she would like to stay in US, she needed to return to France for her mandatory one film per year, according to French regulations), Brian Aherne, David Niven, Diana Barrymore
• NY to LA – Billy Halop, Fredric March, Luise Rainer.
• Arrivals in LA – Olivia DeHavilland, Mr & Mrs Paul Lukas, Lily Pons, Claudette Colbert, John Hay Whitney.

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1928 San Francisco Stage Screen and Radio

Sometimes when you research you come up with more than you were looking for; some little fact that is odd or interesting and usually completely off topic.

Recently I was trying to find out what film titles were gracing the marquees of the movie theaters in 1928 San Francisco. I found a San Francisco publication that covered the weekly cultural events in the city. A treasure trove.

Garbo, Jolson, and Barrymore (Lionel) were some of the big names on the marquees in that time period. Jolson was in the Jazz Singer, of course. Vitaphone is listed prominently for it, so you knew it was a sound picture (the first as you may know). Gloria Swanson was in Sadie Thompson (try saying that three times fast, and try not to say that Sadie Thompson was in Gloria Swanson). And Rin Tin Tin was starring in the film “Dog of the Regiment,” and also making a personal appearance with his trainer Lee Duncan.

And speaking of personal appearances I was blown away to see that Fanny Brice was performing on stage in San Francisco that year. (Barbra Streisand portrayed the entertainer twice, once in Funny Girl [1968] and the other time in Funny Lady [1975]). And I was amused to see that the Marx Brothers were on the boards, cutting up in their play Cocoanuts.

But there I’ve went and gone off-off topic.

What I wanted to get around to was this, the publication included schedules for the radio stations broadcasting in the area. So I have a list of these stations and their call letters [KFRC, KPO, KFWI, and KJBS] should I need them for my writing project. But what was really surprising were the two radio stations that were completely out of the area, yet received in San Francisco.

They were KJR in Seattle, Washington, and KGW in Portland, Oregon. I knew KJR as a Top 40 station from my high school and college days. Back in 1928 it carried dance orchestras and concert music. I am familiar with the KGW call letters as I live near Portland. Its call letters have disappeared from the radio scene, having morphed into KPOJ (operating now as a sports radio station, a fate that KJR has also suffered).

I am wondering if the denizens of 1928 San Francisco tuned in to KGW Portland to catch Mel Blanc on air in those days before Warner Brothers snatched him up to do voices for their Looney Tunes (Bugs, Daffy, et al).